Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Cleanse, tone and moisturise with Pure Beauty

We have said it before, and will say it again, but if you cleanse, tone and moisturise, morning and night, you are on your way to having great skin. We have had a look at the cleanse, tone and moisturise options from Dermalogica, Decleor and Elemis, the brands we stock …

Rehydrate your skin at Pure Beauty

We know we need to drink plenty of water to keep ourselves hydrated so we prevent dizziness and headaches, but in the hot summer months, and when we go on holiday, our skin needs a little help in this area too. At Pure-Beauty we stock a range of fantastic products …