Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Shop at Pure Beauty for a spring complexion

The winter can be harsh on our skin and the combination of the elements as well as layers of clothing, air conditioning and central hearing can cause damage that can be hard to repair. With spring on the way, now is the perfect time to go back to basics and get your …