Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Eye treatments for a youthful and rested appearance

We all know that we have to look after our skin if we want to keep it looking good, but because the eye area is delicate and thin, you sometimes need a little extra help. At Pure Beauty we pride ourselves on offering a range of first-class eye treatments that give …