Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …
Photo by Noah Buscher on Unsplash Gone are the days when luxury beauty meant harsh chemicals and unsustainable packaging. Today’s clean beauty revolution offers a new wave of high-end products that deliver visible results while prioritising your health and the environment. In this post, we’ll delve into the world of …
Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”? Here, …
We all know that we have to look after our skin if we want to keep it looking good, but because the eye area is delicate and thin, you sometimes need a little extra help. At Pure Beauty we pride ourselves on offering a range of first-class eye treatments that give …
