Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”? Here, …
Image Source When we hear the word “refined”, most of us think about an upper-class lady who eats cucumber sandwiches and drinks Earl Grey tea, right? But what about when we’re talking about making our complexion more refined? Usually, in the context of our skin, refining your complexion means minimising …
SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …
