Lactic Acid – The Skincare Ingredient You Didn’t Know You Needed

Photo by Matthias Cooper In the ever-evolving world of skincare, new and innovative ingredients constantly emerge, promising transformative results. One such ingredient that has gained significant attention is lactic acid. While it might not be as famous as its counterparts like retinol or hyaluronic acid, lactic acid is a potent …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

Natural Products from Pure Beauty

Here at Pure Beauty, we’re crazy about all things beauty related, but we do keep a special place in our hearts for products which are all, or almost, all-natural. These products take ingredients and inspiration from nature, harnessing the power of natural products and give us the confidence to use …

Eyes that sparkle and shine

The  skin around the eyes is one of the first areas to reveal ageing and tiredness. It’s thin, delicate and particularly vulnerable to air conditioning, central heating, the elements and pollution. It therefore goes without saying if you want eyes that sparkle and shine, you need to given them a little TLC. Firstly, …