Are You Making These Five Mistake When Washing Your Face?

Washing your face seems like the simplest job in the world and something that anyone can do with a degree of success. However, there are actually a few things that you should try to avoid while washing your face, and they’re all a lot more common that you might think. …

Need Christmas Inspiration for the Men in Your Life?

Here at Pure Beauty, we feel that skincare makes an amazing gift at any time of year, but especially at Christmas. However, the men in our lives often get overlooked when it comes to skincare, despite the fact that it’s becoming more and more common for men to have a …

What is Slow Beauty and Why Should I Be Taking Notice?

2019 has well and truly been a year for new beauty movements, from Korean-inspired K-Beauty to Japanese inspired J-Beauty and everything in between, we feel like we learnt a lot about what beauty really means. Although the concept of Slow Beauty may seem like a new one, it’s actually been …

How to add a layer of love to your skin this winter

Let’s face it, so far, this winter is proving to be brutal to our skin and we haven’t even reached December yet! A drop-in temperature, icy winds, driving rain and a lack of sunshine can leave not only our mood a little blue, but out skin a little grey too – …

Elemis to the Rescue with “Infinite” Collections

If there’s one thing that the people at Elemis know it’s that skincare makes a GREAT Christmas present. But what’s even better is skincare which has been specially curated into sets which target specific skincare issues – which is why the Infinite gift sets were created! Each one contains products …