Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Feed your face at Pure Beauty

Ever wake up in the morning and feel that you skin just hasn’t recovered from the day before? The long, cold winter months, air conditioning, heating and pollution as well as stress, eating on the go and not drinking enough water, can all lead to our complexions suffering and being, well, …