Harnessing the Power of Sea Salt

Here at pure Beauty, we’re passionate about products which contain only the best ingredients, which is why we keep our brands to a minimum, focusing on quality instead of quantity. For the brands we sell, using ingredients derived from nature is an obvious choice because it helps to ensure that …

Your Skin Type is Changing – What’s the Cause?

It’s very common for people to have one skin type their whole life and then for things to change – dry skin becomes oily, oily skin becomes sensitive, or skin which has always been ‘normal’ suddenly presents you with issues. As common as this may be, there are often underlying …

Let it snow with Pure-Beauty

As they do every year, the media are sending out a flurry of stories about how we are going to have the coldest winter ever and that record snow falls will see us stuck at home for days on end. While we question the reality of these predictions, thanks to …

Un-Mask Your Beauty with Elemis

If you’re a regular here at beauty, you might have noticed that we now sell Elemis products, the award-winning skincare brand which offers powerful products with natural ingredients. Some of the best-selling products from Elemis are their masks which come in a range of varieties, each with a different targeted …

Maintain a Winter Glow with Dermalogica and Decleor

It only seems like yesterday that we were frolicking around during one of the best summers for decades, feeling all tanned and glowing. Now, we’re well into winter and most of us have well and truly lost that glow. But, fear not – even if a tropical holiday is out …