Lactic Acid – The Skincare Ingredient You Didn’t Know You Needed

Photo by Matthias Cooper In the ever-evolving world of skincare, new and innovative ingredients constantly emerge, promising transformative results. One such ingredient that has gained significant attention is lactic acid. While it might not be as famous as its counterparts like retinol or hyaluronic acid, lactic acid is a potent …

Pamper Dad This Father’s Day

Photo by Tim Mossholder on Unsplash Father’s Day is almost upon us, and while the gift buying should probably have been done already, that might be easier said than done. A survey revealed that over half of the people asked found their Dad to be the most difficult member of …

Father’s Day with Pure Beauty

Father’s Day is just over a week away and if the men in your lives are anything like ours, they’re probably quite tricky to buy for! With the rise of male grooming reaching astronomical heights, there’s never been a better time to treat your Dad to some high-end skincare products, …

Shop at Pure Beauty for a spring complexion

The winter can be harsh on our skin and the combination of the elements as well as layers of clothing, air conditioning and central hearing can cause damage that can be hard to repair. With spring on the way, now is the perfect time to go back to basics and get your …