Ingredient Spotlight: Demystifying the Power of Phytic Acid

Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …

The Lowdown on Micellar Skincare

Photo by cottonbro studio Micellar water. You’ve seen it on shelves, heard it raved about by beauty bloggers, maybe even tried it yourself. But what exactly is this all-purpose cleanser, and is it the magic potion your skincare routine needs? Dive into the world of micelles – tiny spheres that …

Wash Away Waterproof Make-Up With Ease

Photo by Ron Lach  Waterproof make-up is a godsend in many ways, allowing us to stay looking perfect all day without the risk of sweat, rain or other moisture melting it away. However, the real challenge with waterproof make-up is finding products which will actually cleanse it away. Anything water-based …

Five Products Which are Better for your Skin than Pore Strips

Photo by Anna Shvets While we can’t deny the fact that seeing the aftermath of a pore strip having been pulled off of a particularly congested nose is usually very satisfying, it’s also worth noting that this type of pore cleansing is not very good for your skin. In fact, …

Five of the Most Popular Decleor Products on Offer at Pure Beauty

Photo by Miriam Alonso If you’ve been coming to Pure Beauty for a long time, you’ll know that Decleor is one of the brands that we’ve offered for the longest time. The quality of the products speaks for itself and our customers are huge fans of pretty much everything across …