Transform Your Complexion with a Targeted Primer

Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …

How amino acids can help your skin

Amino acids are found in a growing number of beauty products and for good reason. These fantastic building blocks help to maintain your skin’s hydration, texture and resilience so you have a supple, healthy complexion. We have looked at some of the products we sell at Pure Beauty that come …