Five (Surprisingly Common) Sunscreen Mistakes that Almost Everyone Makes

Photo by Armin Rimoldi Sunscreen is an essential part of any skincare routine, providing protection against harmful ultraviolet (UV) rays from the sun. However, despite its importance, many people unknowingly make mistakes when applying sunscreen. These seemingly minor errors can compromise the effectiveness of the product and put your skin …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …