Make Up Tips for Skin Over 50

Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …

Transform Your Complexion with a Targeted Primer

Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …

Luxury for Men from Elemis

There’s no denying that the luxury beauty market for women is HUGE, but the market for men’s luxury beauty is also growing at an exponential rate. Men’s grooming is more popular than ever, with a shift in attitudes meaning that men are now proud to look after themselves, rather than …

Pure Beauty’s Perfect Summer Swaps

When Spring finally becomes Summer, we all make lots of swaps on our every day stuff – cooler clothes come out of the back of the wardrobe, boots get swapped for sandals and coats are swapped for lighter jackets to see us through the warm evenings. It’s logical, also, to …