Five Things to Consider Before You Exfoliate

Exfoliating your skin may seem like a simple step in your skin routine, but there’s actually a lot more to exfoliating than you think. Depending on your skin type, exfoliating can be a no-no unless you do it right, so we thought we’d take a look at five things that …

Protect Yourself from the “Beast from the East”

Here at Pure Beauty HQ, we’re well in the grips of The Beast from the East and although the first few couple of days were a bit of a novelty, we’re totally over the cold weather and havoc it’s playing with our skin! If you’re snowed in and need some …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …