Autumn is the Time for Ath-Leisure

Ath-leisure is one of those mixed-up words which seems to be popping up everywhere at the moment, but it describes the concept of going from gym to everyday life perfectly. Wearing leggings is no longer just for the gym, and many of us are combining gym and social life by …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …