Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain age, your skin will start to change, and this means finding a new approach to make up and skincare. So whether you’re still rocking a full face every day or want to tone things down, we’ve got some tips for making sure that your over-50 make up is still on-point:
Start With Moisture
As skin gets older, it begins to produce less sebum and doesn’t retain moisture as well. Even if you once had normal or slightly oily skin, you may now be prone to dry skin. And as many of us know, the best base for makeup is skin that’s well-hydrated—so it’s essential to always start with a great moisturiser. The right moisturiser, like Aromatherapy Associates Anti-Ageing Intensive Skin Treatment Oil, can help to plump up fine lines and wrinkles, making them less apparent even before makeup comes into play.
Use a Primer
Regardless of what type of base you plan to use, using a primer is essential for achieving that flawless look. It creates a smooth base on which to apply your foundation and will help to smooth wrinkles and fine lines, while evening out your skin’s pigment – it also helps your makeup last longer. Primers are also available for eyelids and lips to prevent eyeshadow from creasing and lipstick from bleeding.
Think About Your Base
As we age, our skin naturally becomes thinner, which means that heavier foundation or powder-based products may not sit as nicely on our faces. Opting for a moisture-rich tinted product like Evolve Organic Beauty Climate Veil Tinted SPF20 can help to give you a wash of colour and a more even skin tone, while nourishing the skin and providing both hydration AND protection from the sun’s harmful rays.
Pay Attention to Your Brows
While we don’t necessarily advocate the trend of super thick brows for faces of all ages, there’s a good chance that over-plucking and the ageing process mean your natural brows are quite sparse. Using HD Brows Brow Coloufix tinted brow gel grooms and slicks brows into shape with a hint of colour without flaking or stiffening the hair. This will frame your face and give you a more youthful appearance.
Swap Blacks for Browns for a Softer Look
Brown eyeliner is great for creating soft makeup looks, and it’s an excellent choice for people with mature skin. Black liner weighs the eye down instead of lifting it, so swapping for a liner in a warmer brown shade can be more flattering. The HD Brows Eye Define in Rich Brown is a great choice because it has a smooth, creamy formula that doesn’t tug at the eyes and blends out effortlessly for a beautiful smokey eye.