It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Five Key Skincare Terms Explained

One of the things that we hear quite often from our clients is that they see lots of words on labels and it product descriptions, but they just don’t quite know what they mean. For a complete beginner (or even for a seasoned pro in some cases…) skincare labels can …

Let’s hear it for cleansers at Pure Beauty

Sun cream, sweat and dirt, as well as make-up, are a part of daily life in the summer, but your skin won’t thank you for not cleaning it away at the end of the day. At Pure Beauty Online, we sell products from some of the most well regarded companies …

5 Beauty Secrets Everyone Should Know

There are people out there whose job it is to either look good at all times or make other people look good at all times. Models, actresses, people in the media and the make up and skincare gurus who look after them are fonts of beauty information and can teach …