Treat Yourself to a Big Night IN!

Thanks to the festive season, for many of us December is a month of nights out, parties, work events, school events and a whole load of other commitments which mean we feel like we’re never at home. That’s why, here at Pure Beauty, we’d like to declare January the month …

Renew Your Complexion with Retinol

Photo by cottonbro studio In the world of skincare, the quest for flawless, ageless skin is a journey that has spanned centuries. While many ingredients have had their moment in the spotlight, one has consistently proven its efficacy and stood the test of time – retinol. This potent ingredient, derived …

Five Types of Facial Exfoliators and Who They’re For

Photo by Gustavo Fring When it comes to achieving radiant and youthful-looking skin, exfoliation is a skincare step you shouldn’t skip. Exfoliating regularly helps remove dead skin cells, unclog pores, and promote cell turnover, leaving your complexion fresh and rejuvenated. However, not all exfoliators are created equal, and choosing the …

Skin Cycling – What It Is and How to Do It

Photo by Min An In recent years, many skincare trends have popped up on social media, with TikTok being a particular font of information – although not all of it is accurate. For every decent bit of advice, there seems to be ten videos telling you to do something utterly …

The Lesser-Known Benefits of Exfoliating

Photo by Monstera Anyone with even the most basic knowledge of skincare will know that exfoliating is an important step in your skin care routine, not just for your face but your whole body. Exfoliation is the process of removing dead skin cells that have built up on the surface …