Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Keep your skin calm thanks to Pure Beauty products

Whether it’s cold, raining, snowing or windy, our skin reacts to the winter elements in different ways, and not always in the way we would like it to. At Pure Beauty we stock a range of outstanding products from exemplary brands and today we are looking at how you can …

Dealing With a Last Minute Spot Emergency

We’ve all been there – an important day arrives, be it the first day of a new job, a date or an interview, and lo and behold, we wake up with a rather unfortunate pimple in a very noticeable place. You need a way to get rid of it, and …