The Lowdown on Micellar Skincare

Photo by cottonbro studio Micellar water. You’ve seen it on shelves, heard it raved about by beauty bloggers, maybe even tried it yourself. But what exactly is this all-purpose cleanser, and is it the magic potion your skincare routine needs? Dive into the world of micelles – tiny spheres that …

Oil-Free Products for Flawless Summer Skin

Photo by Eric L’Heureux on Unsplash It seems like Summer is having a bit of a moment, here in the UK, with temperatures set to stay above 20°C for the foreseeable, giving us a bit of a boost after a decidedly lacklustre start to the season. Unless you’re someone who …

Five of the Most Popular Decleor Products on Offer at Pure Beauty

Photo by Miriam Alonso If you’ve been coming to Pure Beauty for a long time, you’ll know that Decleor is one of the brands that we’ve offered for the longest time. The quality of the products speaks for itself and our customers are huge fans of pretty much everything across …

How to Refine Your Complexion

Image Source When we hear the word “refined”, most of us think about an upper-class lady who eats cucumber sandwiches and drinks Earl Grey tea, right? But what about when we’re talking about making our complexion more refined? Usually, in the context of our skin, refining your complexion means minimising …

Three Products You Need for a Bare-Minimum Beauty Routine

Photo by Ron Lach from Pexels In recent years the humble skincare routine has evolved from being simple “cleanse, tone, moisturise” to something resembling a full day at a spa. The influence of beauty routines from other countries has also made a difference to the way we are using skincare. …