Roses are Red…and Good for Your Skin!

It’s often argued that roses are one of nature’s finest creations. Many authors and poets use their beauty as a standard by which to compare all others, and they are well known for their sweet smell. What you may not know is that rose oil and rosewater are also incredible …

You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

Five Hacks for Professional-Looking Make-Up

There are many schools of thought when it comes to make up. Some of us fall firmly into the ‘less is more’ category, where a little bit of lippy and not much else will suffice, while others prefer a stronger look with fuller coverage. There’s no right or wrong way …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Helping Your Hair to Grow Long and Strong

In our experience, there’s two types of people when it comes to short hairstyles – there’s those who brave the chop and absolutely love it, and then there are those who deal with immediate regrets. If you fall into the latter category, you may be trying to find ways to …