Have You Been Using Serums Correctly?

Image Source When it comes to working out the essential steps in your skincare routine, serums should be a high priority item for everyone of any skin type. Serums are packed with active ingredients that target specific skin goals, making them one of the most potent and effective products you …

Should You Be “Sandwiching” Your Skincare?

Photo by Teona Swift Another day, another skincare trend, courtesy of social media. This time, it’s a phenomenon called “sandwiching”, which may sound odd or complicated, but is basically a method of layering your skincare to ensure you get the best results. It’s said to have started as part of …

Treat Your Skin to an Overnight Overhaul

Photo by Andrea Piacquadio from Pexels One of the questions we get asked quite often is whether there really is a difference between products which are created for daytime and nighttime. The answer to that  question is a resounding “yes”! Products which are created specifically for night are usually much …

Five Things You Need to Know About Dermalogica Awaken Peptide Eye Gel

Something we love to do here at Pure Beauty, when we have a new product on the shelves, is take a deep dive into all of the facts and benefits related to that product so that we can consider ourselves experts, as our customers need us to be. This week …

Face masks that will give you healthy, glowing skin

You might think you do enough to look after your skin, but adding a face mask into your beauty regime can give you a healthy glow and also a little bit of extra ‘me time’. At Pure Beauty we stock a range of masks that offer something for everyone, whatever …