Can You Actually Get Rid of Stretch Marks?

We’ve written in the past about stretch marks and what can cause them, but with bikini season just around the corner, we thought we’d take another look at stretch marks, what they are, what causes them and if it’s really possible to get rid of them altogether. What Are Stretch …

Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Product Focus: Decleor Anti-Ageing Discovery Kit

Here at Pure Beauty, we love it when our favourite brands release kits, because it means that we get to try things without needing to commit to buying the full size version. The latest kit to hit our shelves is the Decleor Anti-Ageing Discovery Kit, which is packed full of …

Repair dry skin with Pure Beauty

The winter can take it out of our skin and many people are currently finding they are dealing with dryness, flakiness, dullness, and breakouts too. We sell a range of fantastic products that work on getting to the root issue of dry skin and help to repair it and ensure …

Discover the power of roses at Pure Beauty

The beauty of roses extends beyond their pride of place in gardens around the world and their delicate fragrance. This iconic bloom has been recognised for its anti-inflammatory and antioxidant qualities so it is little surprise that all the brands we stock at Pure Beauty, use it in some of …