Opt for UltraCalming For Your Sensitised Skin

Dealing with sensitised skin can be so tricky; finding products which don’t irritate your face is often trial and error, but the very act of trying new products can be enough to make your skin feel red, tight and itchy. Dermalogica have a whole range of products which are designed …

Transform Your Skin Overnight

Night creams are a really great way to give your skin some extra help; you usually apply them before bed and sleep in them, which means you’re able to use richer creams which don’t soak in immediately or need to work with make-up. Recently, we’ve added a new night cream …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …

Don’t Neglect Your Neck!

It’s all well and good following a strict regime of facial care, but if you’re not taking care of your neck and chest, the whole thing is pointless. Despite being one of the main areas to show signs of ageing, the neck is probably one of the more neglected areas, …

Plumping Products at Pure Beauty

If you are into plumping products, you will no doubt of noticed that ‘hyaluronic acid’ is an ingredient that is being used more often, but do you know why? Essentially, hyaluronic acid works a little bit like a sponge because it holds onto water and keeps it in the skin. …