Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Plumping Products at Pure Beauty

If you are into plumping products, you will no doubt of noticed that ‘hyaluronic acid’ is an ingredient that is being used more often, but do you know why? Essentially, hyaluronic acid works a little bit like a sponge because it holds onto water and keeps it in the skin. …

Eyes that sparkle and shine

The  skin around the eyes is one of the first areas to reveal ageing and tiredness. It’s thin, delicate and particularly vulnerable to air conditioning, central heating, the elements and pollution. It therefore goes without saying if you want eyes that sparkle and shine, you need to given them a little TLC. Firstly, …

Elemis Beauty Oils

Oils can have many uses in the world of beauty, aiding with everything from rehydration to relaxation and our newest brand, Elemis, has an oil for just about everything. We thought we’d take a look at some of the most popular oils from their ranges to give you an overview …

Avoid the afternoon slump

Far from being an urban myth, the 3pm slump is alive and kicking and something many people experience everyday. You leave the house full of energy, get through your to do list by lunch but come mid-afternoon lethargy kicks in and you start to count the hours until bedtime. The …