Need Christmas Inspiration for the Men in Your Life?

Here at Pure Beauty, we feel that skincare makes an amazing gift at any time of year, but especially at Christmas. However, the men in our lives often get overlooked when it comes to skincare, despite the fact that it’s becoming more and more common for men to have a …

You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

Product Focus – Elemis Superfood AHA Glow Booster

What is it? Elemis Superfood AHA Glow Booster is a vegan friendly, prebiotic concentrate formulated to reveal healthy, glowing skin. What’s in it? It contains fermented pumpkin and acerola cherry, both of which are rich in brightening AHAs to help smooth away dull skin, while fermented rice water and green …

Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

Why Sleep Should Be the Most Important Step in Your Beauty Routine

We all know that sleep is important. It’s the time when our body rests and repairs, going into standby mode to let the body focus on healing and processing the previous day. Lack of sleep can contribute to low mood and feelings of irritability, and can even cause insulin resistance, …