Five Changes for your 40+ Skincare Routine

For many women, reaching 40 feels like a very significant point in their lives. You’re just old enough to not feel like a spring chicken any more (or maybe you’re lucky and you still do!) but you’re not over the hill in ANY way, shape or form. Many of us …

Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …

Flower power from Elemis

Just look around and you will see gardens and parks coming to life as Mother Nature brightens up our lives and finally flowers are making their first appearance and blossom is in the trees. While the seasons come and go, at Pure-Beauty we sell a range of gorgeous products from …