It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

Product Focus – Decleor Cica Botanic Oil

What is it? Decleor Cica Botanic Oil is a blend of several different oils, each chosen for its specific properties and potency. What’s in it? Bourrache botanical oil: To correct deficiencies in skin lipids and increase skins elasticity. Musked rose botanical oil and blackcurrant botanical oil: For cell repair. Soy …

Five Beauty Products You Should Avoid and What to Replace Them With

One of the things we love about beauty products is that many companies strive to invent and innovate, putting money back into researching the best and newest ingredients to use on your skin. With new discoveries comes the realisation that some old methods should be left in the past, and …

Enjoy an apple a day at Pure Beauty

An apple a day keeps the doctor away, but did you know that this humble fruit is pretty good for our skin too? Well, it is and that’s why it is found in some of the well loved products we sell her at Pure Beauty. We adore the Dermalogica UltraCalming™ …