Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Beauty balms aren’t just for lips

When we talk about balms, we often think about taking care of our lips, but balm beauty products can be used for so much more! The Elemis Quiet Mind Temple Balm is a gorgeous blend of essential oils that come together to bring you a sense of harmony, tranquillity and …

Embracing ALL Skin Types with Pure Beauty

When you have a really specific skin type, searching for cosmetics and skin care which suit you can be utterly exhausting at times. However, every so often we happen upon a product which is designed to help ALL skin types, making it the real MVP of skincare! Today, we’re rolling …