The Benefits of Using a Face Mask Regularly: Treat Yourself to a Glowing Complexion

Photo by Bermix Studio on Unsplash Face masks aren’t just a pampering indulgence for a spa day (although they’re certainly wonderful for that too!). Regularly incorporating face masks into your skincare routine can offer a surprising range of benefits for your skin. Whether you’re looking for deep hydration, a boost …

Ingredient Spotlight: Demystifying the Power of Phytic Acid

Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …

Wash Away Waterproof Make-Up With Ease

Photo by Ron Lach  Waterproof make-up is a godsend in many ways, allowing us to stay looking perfect all day without the risk of sweat, rain or other moisture melting it away. However, the real challenge with waterproof make-up is finding products which will actually cleanse it away. Anything water-based …

Raise Your Beauty Game with Innovative Ingredients

Photo by Diane Serik on Unsplash From potent botanical extracts to cutting-edge biotechnology, the realm of skincare and cosmetics continually pushes boundaries to deliver remarkable results. With this in mind, we’re delving into the realm of innovative ingredients, exploring how they redefine beauty standards and transform skincare routines. Through meticulous …

Product Focus: Dermalogica PowerBright Dark Spot Peel

Photo by Ruben Ramirez on Unsplash If you’re a regular here at Pure Beauty, you’ll know that we get very excited when we add a new product to our site, and the newest product that we want to shout about is Dermalogica PowerBright Dark Spot Peel! One of the most …