Photo by Sora Shimazaki In the quest for healthy, radiant skin, the importance of a good moisturiser cannot be overstated. Whether you’re dealing with dry patches, oily T-zones, or the everyday wear and tear of life, the right moisturiser can be a game-changer. It’s the secret weapon in your skincare …
Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”? Here, …
Photo by Eric L’Heureux on Unsplash It seems like Summer is having a bit of a moment, here in the UK, with temperatures set to stay above 20°C for the foreseeable, giving us a bit of a boost after a decidedly lacklustre start to the season. Unless you’re someone who …
Photo by Miriam Alonso If you’ve been coming to Pure Beauty for a long time, you’ll know that Decleor is one of the brands that we’ve offered for the longest time. The quality of the products speaks for itself and our customers are huge fans of pretty much everything across …
Photo by Matthias Cooper In the ever-evolving world of skincare, new and innovative ingredients constantly emerge, promising transformative results. One such ingredient that has gained significant attention is lactic acid. While it might not be as famous as its counterparts like retinol or hyaluronic acid, lactic acid is a potent …
