Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …

The Best Acids to Use for Your Skin Type

Photo by Andrea Piacquadio The word “acid” can sound a little intimidating and can conjure up thoughts of scary chemical burns. But when used at the right concentrations, acids are actually some of the most beneficial ingredients available in skin care.There are different acids for different skin issues and they …

Stay Cool as a Cucumber with Pure Beauty

Photo by Breakingpic The heat is currently driving us slightly mad, and all we can think about is cooling ourselves down as efficiently as possible. Thoughts of juicy fruits and cooling cucumbers are at the forefront of our minds, and we actually stock a surprising amount of products which harness …

The Lesser-Known Benefits of Exfoliating

Photo by Monstera Anyone with even the most basic knowledge of skincare will know that exfoliating is an important step in your skin care routine, not just for your face but your whole body. Exfoliation is the process of removing dead skin cells that have built up on the surface …

Treat Your Skin to an Overnight Overhaul

Photo by Andrea Piacquadio from Pexels One of the questions we get asked quite often is whether there really is a difference between products which are created for daytime and nighttime. The answer to that  question is a resounding “yes”! Products which are created specifically for night are usually much …