Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

Clear Away Oil at Pure Beauty

Let’s face it, oily skin can be a nightmare. Oily skin occurs when there is an over production of sebum from the sebaceous glands that are under your skin’s surface. Sebum is made of fats and while it can help to protect and moisturise your skin and keep your hair …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …

Love lemons at Pure Beauty

They say when life gives you lemons, make lemonade, but at Pure Beauty we love that citrus zing in our beauty products. We’ve had a look at some of the fabulous lotions and potions on our site that come bursting with lush lemons and we think you will like what …