Renew Your Complexion with Retinol

Photo by cottonbro studio In the world of skincare, the quest for flawless, ageless skin is a journey that has spanned centuries. While many ingredients have had their moment in the spotlight, one has consistently proven its efficacy and stood the test of time – retinol. This potent ingredient, derived …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Cleanse Your Skin with Pure Beauty

One of the worst things you can do for your skin is to skip cleansing. Cleanse, tone and moisturise are the three basic beauty routine requirements and if you don’t follow these, your complexion will suffer. Depending on your skin type and even the time of year, you may need a different cleanser to remove dirt …