Why Sleep Should Be the Most Important Step in Your Beauty Routine

We all know that sleep is important. It’s the time when our body rests and repairs, going into standby mode to let the body focus on healing and processing the previous day. Lack of sleep can contribute to low mood and feelings of irritability, and can even cause insulin resistance, …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Five Tips for Looking Less Tired

One of the biggest complaints that we hear from our clients is that they feel they look tired, no matter what they do to combat it. From dark circles and lines around the eyes to a generally lacklustre complexion, the signs of tiredness are tricky to hide, so we thought …

4 Reasons to Never Sleep in your Make-Up

Women of all ages know that sleeping in your make-up is a bad idea because it can clog your pores and lead to spots. However, there are actually a whole load of other reasons to wash your face before bed, some of which are actually far more disgusting than a …