It might be cold outside right now, but even the faintest rays of sun dancing through the winter clouds can call for sunscreen. At Pure Beauty we are big believers in sunscreen being used as everyday protection because not does this keep your skin safe from the environmental elements, but …
Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …
Although we sell a lot of products which are multifunctional, it’s rare to find a single product which does absolutely everything to look after your skin. Anyone who know anything about skincare agrees that a multi-product approach is key, but are you layering your products in a way that offers …
Amino acids are found in a growing number of beauty products and for good reason. These fantastic building blocks help to maintain your skin’s hydration, texture and resilience so you have a supple, healthy complexion. We have looked at some of the products we sell at Pure Beauty that come …
Between last years’ obsession with all things hygge and the UK’s fondness for IKEA, were all getting a lot more Scandi in our lives than we did ten years ago. If you’re not sure what hygge was all about, one definition says that it’s “a quality of cosiness and comfortable …
