Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Five Do’s and Don’ts of Cystic Acne Skincare

Photo by Anna Nekrashevich Cystic acne is a type of inflammatory acne that causes painful, pus-filled pimples to form deep under the skin. Acne occurs when oil and dead skin cells clog skin pores, but with cystic acne, bacteria also gets into the pores, causing swelling or inflammation. Cystic acne …

The Lesser-Known Benefits of Exfoliating

Photo by Monstera Anyone with even the most basic knowledge of skincare will know that exfoliating is an important step in your skin care routine, not just for your face but your whole body. Exfoliation is the process of removing dead skin cells that have built up on the surface …

Give Yourself a Professional-Grade Treatment

Photo by Sora Shimazaki from Pexels There is often a difference between the types of products that a professional would use on your skin and the standard ones that you’d pick up on the High Street. Here at Pure Beauty, however, we stock a vast number of products which are …