Protect Yourself from the “Beast from the East”

Here at Pure Beauty HQ, we’re well in the grips of The Beast from the East and although the first few couple of days were a bit of a novelty, we’re totally over the cold weather and havoc it’s playing with our skin! If you’re snowed in and need some …

The sun has got his hat on so protect your skin

With temperatures hotting up, it is only natural to shed those winter layers and let our skin soak up the sun. While this is great for topping up often depleted Vitamin D levels, those UV rays can easily damage the skin and lead to serious health conditions as well as causing …