Flower power from Elemis

Just look around and you will see gardens and parks coming to life as Mother Nature brightens up our lives and finally flowers are making their first appearance and blossom is in the trees. While the seasons come and go, at Pure-Beauty we sell a range of gorgeous products from …

Kick Eye Bags Out of Your Christmas Stocking!

Although Christmas is supposed to be a holiday, for most adults it can be the most exhausting part of the year. Between shopping, cooking, work parties, nativity costume making, present wrapping and all the other things we do to make it magical for our families, it often feels like we …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …

Keep an eye on the time

The delicate skin around the eyes is the first place to see the signs of ageing. This is partly because this skin in this area is one tenth as thick as the rest of your face making it is more susceptible to looking inflamed, grey, tired and lined. Doesn’t sound …

Younger Looking Skin with the Elemis Pro-Collagen Range

For many of us, the word ‘collagen’ brings to mind images of Pamela Anderson’s over-inflated lips in the mid-nineties after she started on her plastic surgery journey. However, collagen is actually a natural element which is produced in the body and is responsible for keeping our skin looking plumped up …