How to Layer Your Skincare Like a Pro

Although we sell a lot of products which are multifunctional, it’s rare to find a single product which does absolutely everything to look after your skin. Anyone who know anything about skincare agrees that a multi-product approach is key, but are you layering your products in a way that offers …

How to Keep Dry, Sensitive Skin Happy

There’s a common misconception that dry skin is easy to treat – slap on a bit of moisturiser and your skin will be fine, right? Well, actually, dry skin can be a lot more complicated than that, with sensitivity and even conditions such as rosacea going hand in hand. Sufferers …

Keep Your Lips Kissable All Winter

Technically, winter doesn’t begin here in the UK until 22nd December, but with the temperature dropping rapidly, it’s starting to feel decidedly less autumnal. This is a prime time of year for chapped lips, with central heating and cold winds drying them out. With this in mind, we thought we’d …

Five Key Rules for Dealing with Acne

Did you know, the most recent NHS data suggests that up to 80% of people aged 11 to 30 have dealt with acne? If that’s the case, then why don’t we talk about it? Acne seems to be a condition which we don’t discuss, maybe because of the stigma and …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …