Lactic Acid – The Skincare Ingredient You Didn’t Know You Needed

Photo by Matthias Cooper In the ever-evolving world of skincare, new and innovative ingredients constantly emerge, promising transformative results. One such ingredient that has gained significant attention is lactic acid. While it might not be as famous as its counterparts like retinol or hyaluronic acid, lactic acid is a potent …

CoEnzyme Q10 – The Popular “New” Ingredient You’ve Been Using for Years

Image Source We’ve spoken many times about how the beauty industry can be subject to the same fads and fashions as any other industry, especially when it comes to the “next best” ingredients. In the mid-90’s and early noughties, it seemed that you couldn’t walk into a skincare aisle without …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

How to Energise Your Skin

With the days getting shorter and colder, many of us are suffering with a real lack of energy, and this can show through our skin. Complexions can become dull, eye bags are darker than ever and dryness can also be an issue. There are, however, a whole load of products …

Grab a Bargain in Our Decleor Clearance Sale!

There’s only one thing better than our amazing Decleor products, and that’s getting our amazing Decleor products at a fraction of the normal price! Right now, we’ve got loads of reductions on Decleor in our clearance sale and we thought we’d give you a look at some of our favourites, …