Most of us have heard of collagen, and although for some it’s still synonymous with the huge lip implants of the early 90’s, collagen is actually a key component of the skin. As we get older, our body isn’t able to produce as much collagen, which is why the skin …
Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …
If you are into plumping products, you will no doubt of noticed that ‘hyaluronic acid’ is an ingredient that is being used more often, but do you know why? Essentially, hyaluronic acid works a little bit like a sponge because it holds onto water and keeps it in the skin. …
Although Christmas is supposed to be a holiday, for most adults it can be the most exhausting part of the year. Between shopping, cooking, work parties, nativity costume making, present wrapping and all the other things we do to make it magical for our families, it often feels like we …
There’s a product within the Elemis ranges that we sell which is so popular that it’s sold every nine seconds around the world – almost 10,000 pots per day! What’s most remarkable about this fact is that the product in question costs £82 for a 50ml pot, which means that …
