Why Sleep Should Be the Most Important Step in Your Beauty Routine

We all know that sleep is important. It’s the time when our body rests and repairs, going into standby mode to let the body focus on healing and processing the previous day. Lack of sleep can contribute to low mood and feelings of irritability, and can even cause insulin resistance, …

What Are Beauty Oils Good For?

There’s no denying that beauty oils are big business at the moment – from YouTubers dripping them all over their faces to celebrity endorsements on Instagram, oils have never been more popular. Here at Pure Beauty, we sell several different types of beauty oils, so we thought we’d take a …

Make mine a mask

If your skin is feeling tired and tight and you need a super-fast complexion transformation, face masks are the way to go. Drowning you skin in a cloak of gorgeous ingredients and letting them soak in can help clean, sooth, smooth and restore your complexion, easing fine lines and erasing …