Five Changes for your 40+ Skincare Routine

For many women, reaching 40 feels like a very significant point in their lives. You’re just old enough to not feel like a spring chicken any more (or maybe you’re lucky and you still do!) but you’re not over the hill in ANY way, shape or form. Many of us …

Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …

Changing Seasons, Changing Skincare

For many of us, a skincare routine is something which never changes from day to day and we stick rigidly to the same products. There is, however, wisdom which dictates that our skincare routine, and the products it’s made up of, should change with the season. While we aren’t advocating …

Keep your skin calm thanks to Pure Beauty products

Whether it’s cold, raining, snowing or windy, our skin reacts to the winter elements in different ways, and not always in the way we would like it to. At Pure Beauty we stock a range of outstanding products from exemplary brands and today we are looking at how you can …