Five Reasons Why You Should be Wearing SPF Every Day

When you live in the UK, the weather is so unpredictable that it’s not unusual to be wearing a coat and gloves in the morning and a summer dress in the afternoon. As a result of this, we don’t have a culture of sunscreen use as they do in countries …

Changing Seasons, Changing Skincare

For many of us, a skincare routine is something which never changes from day to day and we stick rigidly to the same products. There is, however, wisdom which dictates that our skincare routine, and the products it’s made up of, should change with the season. While we aren’t advocating …

Switch-Up Your Skincare for Springtime

Spring is a time when people feel the need to make changes, slip out of the ‘hibernation’ frame of mind and mirror nature’s cycle of starting anew. It’s a great time for switching up your skincare routine too, so we thought we’d take a look at some of the changes …

Shop at Pure Beauty for a spring complexion

The winter can be harsh on our skin and the combination of the elements as well as layers of clothing, air conditioning and central hearing can cause damage that can be hard to repair. With spring on the way, now is the perfect time to go back to basics and get your …

Treat Yourself this Spring

In our experience, many women refrain from treating themselves to high-quality cosmetics because they feel guilty or like they shouldn’t be spending money on themselves. However, I think most families would agree that when Mum is happy, the rest of the family is happy too, which means that you should …