Changing Seasons, Changing Skincare

For many of us, a skincare routine is something which never changes from day to day and we stick rigidly to the same products. There is, however, wisdom which dictates that our skincare routine, and the products it’s made up of, should change with the season. While we aren’t advocating …

A Beginners Guide to Better Skin

Working with beauty products, day in, day out, means that we at Pure Beauty come into contact with a lot of different people, all of whom have different skin and different issues. It’s taught us that, although every single face is different, there are a few basic truths which remain …

They’re Never Too Young for Skincare!

If you’re a parent who takes care of their skin and spends time on a proper skincare routine, there’s a good chance that your kids have seen you do it, and maybe they even ask to join in! There are some incredibly potent products on our site that are strictly …

Great reasons to shop with Pure-Beauty in 2017

With Christmas celebrated and a fading memory and January being a time shake your beauty regime up, we thought we would remind you just why Pure-Beauty is a brilliant place to shop. Our salon is based in the Midlands, but we offer a nationwide service selling Dermalogica and Decleor products. At …

Stay safe in the sun

Finally, after a winter that seemed to go on forever, the sun is out and the skies are blue. Whilst we welcome the warmer weather with open arms, it is important to remember to keep safe in the sun. Not only can the sun dehydrate the skin, causing premature ageing, …