Five Hacks for Professional-Looking Make-Up

There are many schools of thought when it comes to make up. Some of us fall firmly into the ‘less is more’ category, where a little bit of lippy and not much else will suffice, while others prefer a stronger look with fuller coverage. There’s no right or wrong way …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Helping Your Hair to Grow Long and Strong

In our experience, there’s two types of people when it comes to short hairstyles – there’s those who brave the chop and absolutely love it, and then there are those who deal with immediate regrets. If you fall into the latter category, you may be trying to find ways to …

Hard Working Hands Need Love and Care

We often think of winter and autumn as being the hardest season on our hands, but there are lots of things in summer which can be pretty brutal on our hands, too. From gardening to sun exposure to getting in and out of a chlorinated pool, your hands will get …

How to Get Some Sleep During a Heatwave

Listen, we promise we’re not doing that very British thing where we spend all year moaning about the dreary weather and then spend the whole time moaning even harder once summer finally arrives…but this weather is TOO MUCH! We love the summer, but not being able to sleep because of …