It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

The Best Uses for Oils in Your Beauty Routine

There are many different types of beauty oils on the market, and there’s a good reason for that – oils are really versatile and can be used in a number of different ways to benefit your skin. Many people are still wary of the idea of using oils in their …

Product Focus: Dermalogica Phyto-Nature Firming Serum

We’re so thrilled to announce that we’re stocking the newest and most powerful serum from Dermalogica, their Dermalogica Phyto-Nature Firming Serum. As always, we like to take a closer look at new products so that our customers can understand exactly what they’re buying, so without further ado, here’s everything you …

Product Focus – Elemis Superfood AHA Glow Booster

What is it? Elemis Superfood AHA Glow Booster is a vegan friendly, prebiotic concentrate formulated to reveal healthy, glowing skin. What’s in it? It contains fermented pumpkin and acerola cherry, both of which are rich in brightening AHAs to help smooth away dull skin, while fermented rice water and green …

Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …