Transform Your Complexion with a Targeted Primer

Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …

Pure Beauty sell facials oils that combat dry, dull skin and fine lines 

Dry, dull skin and fine lines are the bane of many lives and often the first thing you see when you look in the mirror. While some people think that they just have to live with these problems, at Pure Beauty we don’t think that is the case at all. …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …

Does Everyone Need to Use a Toner?

Even people with little or no interest in beauty or skincare will be able to tell you that the standard is “cleanse, tone, moisturise”. However, the ‘tone’ step is probably the one which is most misunderstood. Everyone knows why you need to clean your skin, and it’s easy to work …

5 Common Eye Issues and How to Deal with Them

The eyes are one of the most common areas for women to have complaints about their appearance, and the problems they report are numerous. With that in mind, we thought we’d take a look at five of the most common problems to affect the eye area and give you some …