Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …
Whether it’s cold, raining, snowing or windy, our skin reacts to the winter elements in different ways, and not always in the way we would like it to. At Pure Beauty we stock a range of outstanding products from exemplary brands and today we are looking at how you can …
One of the biggest complaints that we hear from our clients is that they feel they look tired, no matter what they do to combat it. From dark circles and lines around the eyes to a generally lacklustre complexion, the signs of tiredness are tricky to hide, so we thought …
Anyone who knows anything about skincare knows that masques (or masks, depending on which you prefer) are big business at the moment. They’re great to use on their own, or even ‘multi-masking’ which means using a targeted treatment on different parts of your face. At the moment, we’re offering a …
Ageing is perhaps the one and only fact of life that almost every human on the planet will have to deal with. As we get older, our skin stops producing as much collagen and we start to form wrinkles, lose firmness and generally starts to look less youthful. However, for …
